EXYOM KNOWLEDGE

Dynamic Pricing

In-depth knowledge on pricing, price monitoring and AI-driven pricing – written by the people who build and use ExYom.

Dynamic Pricing

Dynamic Pricing and UK Price Marking Rules

Automated price changes are lawful in the UK. What the rules govern is not the change itself but how a price is presented. When a discount is advertised, the reference price must be genuine — the product must actually have sold at it. Frequent repricing therefore demands a reliable, channel-specific price history.

Thomas Baierlein6 min read

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