Editorial team
Head of Sales & Authorized Signatory, ExYom
As Head of Sales and an authorized signatory at ExYom, Nils Horst is responsible for industry topics and price analysis. He has worked in sales for around 20 years, focusing on SaaS solutions, building sales organizations and long-term customer relationships.
B2B sales (around 20 years) · SaaS sales · Building sales organizations · Customer relationships
LinkedIn
Industries
There is no one-size-fits-all pricing: electronics retailers fight for the buy box by the minute, manufacturer brands protect price architecture and retail relationships, and B2B suppliers negotiate individual terms. This topic shows, industry by industry, which price mechanics apply, which data is required and where automated pricing has the greatest leverage.
Price Analysis
Price analysis shows where your prices stand in the market and where margin is being lost. It combines competitor data, sales figures and cost data into metrics that lead to concrete pricing decisions. Without systematic analysis, every pricing strategy is flying blind: whoever ignores price gaps, elasticities and assortment roles is pricing by gut feeling.